Afford A Print

For all your litho and digital print needs in Southampton, Hampshire and the whole of the UK

Helping launch a brand new magazine – 60 second pitch

Recently we were recommended to a young lady who needed help formatting her first magazine for printing. Here is a brief summary in the format of a 60 second business pitch (read out at our excellent business referral meeting BNI Fortress Fareham):

Good morning,

Nigel Williams from Afford A Print, based in Southampton, delivering across the UK.

Story this week, another 5 star review on Freeindex saying this:

“I ordered 200 copies of a children’s magazine I put together. I’m thirteen years old and never done anything like this before…..”

So – we provided help from the ground up – about what she needed to do to make her magazine format ready to print.

She went on to say…

“The service was amazing, all my questions were answered and everything was explained clearly. The posting was super fast. I was really impressed with the quality of the magazine. The price was also really good. I’ll definitely be using Afford A Print, if I decide to make another issue.”

This is something we see time and again – customers saying how they appreciate our work from start to finish.

This week, I would love an introduction please to your contacts who have stapled magazines or product catalogues – specifically Mark Durrant at MD Truck and Trailer Spares Ltd in Fair Oak.

So to save your clients a mint, send them to Afford A Print!

Incidentally, since the meeting where we pitched this, we were introduced by someone in the room to Mark at MD Truck and Trailer Spares Ltd.

Making the most of your programme printing

The programme has been a integral part of the sports and entertainment industries for hundreds of years. The first programme is said to have been distributed to theatre-goers sometime during the 18th century. Programmes (also known as “playbills” in theatres) contain information about the event to which the programme is associated. Depending on the size and purpose of the event, as well as the event venue, programmes are either sold or given to attendees. Today, some older programmes or those associated with memorable events are considered collectors’ items.

We at Afford A Print will help you make the most of your event programme. In this article, we will consider several tips for developing and printing an effective programme.

  1. Know Your Audience – Programmes are event-specific. While there can be great diversity among event attendees, they will all have at least one thing in common—interest in your event. Your target audience should be foremost in your mind as you develop your programme. Everything from font style to graphics to which advertisers you select to appear in your programme—every element of your programme should promote your event, pique the interest of your audience, benefit your advertisers, and let your audience know who to credit for hosting such a great event.
  2. Know Your Advertisers – Events are often underwritten by the sale of advertising, in the event programme. You will want to look for advertisers that have a vested interest in the type of programme you are hosting. If your event is sports-related, then you want to solicit sporting goods shops and the like. If your event is music-related, then music shops and/or studios of various entertainment disciplines would be the type of advertisers to seek for your programme.
  3. Price List for Your Advertisers – Before contacting potential advertisers, put together a price list for advertising space (i.e. ¼-sheet, ½-sheet, full sheet). Be ready to explain how their advertising money will be used: for example, how many will be reading your printed programme? What are the statistics of those who will look upon the pages?
  4. Featured Articles – Depending on the kind of event you are hosting, you may want to consider including event-related featured articles. For instance, if your event is a fundraiser for a local animal shelter, an article about the mutual benefits of pet adoption written by the director of the shelter may be appropriate. Is your event a concert by a community choir? Consider having the choir director write an article about choral music.

These are just a few things to consider when developing and printing your event programme. We at Afford A Print will have additional suggestions to make your programme the best it can be.

At Afford A Print, our passion is your satisfaction. Whether your event programme is a single, two-sided sheet or a larger, stapled booklet (see our guide to stapled booklets here), we can guide you through every aspect of your programme project. Contact us today, and let’s get your project started.

Some of our recent themed business pitches

Afford A Print are members of the Fortress Fareham BNI. We are the exclusive printers to the group. Each week we put together a business pitch. Here are some of those themed business pitches:

Pitch 1

Good morning –
I’m Nigel Williams from Afford a Print based in yonder Southampton, and delivering across the uk. A five star review came this week from a drama academy, they said:
>>> at this point I scripted the most dramatic member in the group to read the following:
“Absolutely brilliant. Flyers look beautiful and very quick. A real pleasure to have done business with you”

I continue:
Give that man an oscar!
The customer received 5000 flyers within 24 hours of ordering. 

You should refer business to me, because we “out perform” the competition by far. Ranked 1st out of over 2,650 other print services U.K. wide on the freeindex directory. 

Today I would like you to ‘plot’ an introduction to a theatre Company for me – specifically “Alan Bound, Digital Marketing Officer” at the Kings Theatre in Portsmouth. Ask him to fill in this questionnaire so we can review their printing needs.


 So if you need a print solution, let us be your resolution – choose Afford A Print.. where We’ll save your clients a mint!

Pitch 2

Good morning – 

I’m Nigel Williams from Afford a Print based in Southampton, and delivering across the uk.

guess the theme time again…

We are real ‘suite’ when it comes to your clients printing needs -

Our customer reviews show we are top of the ‘table’ above our competition – “seated” 1st out of over 2,650 others U.K. Wide on the freeindex directory. This is based on Value for money, Professionalism and Quality. We also have over 15 years in the industry… “sofa” so good!

Today I would like a “comfy” introduction to a (can you guess?) Furniture Company- In particular, Carole Anne Jones, Hampshire Barn Interiors Ltd, lower Farringdon, near alton. Ask them to fill in this questionnaire so we can review their printing needs.

So for >> the << “bench mark” in printing – choose Afford A Print.. where We’ll save your clients a mint!

Pitch 3

I read the following script from a bin liner (held my Ipad in the mouth of a bin liner)

Good morning I am Nigel from Afford A Print. Based in Southampton, delivering across the UK.

Guess the theme!

Recently we have “bin” doing posters for a church and a banner for a book keepers – No job too small or too big – in fact I want to “trash” a myth that any job for us might be “rubbish”. We can do printing jobs from one flyer to one million – so don’t “skip” past any job where you could introduce us.

We are at the top of the “pile” – ranked first on Freeindex out of over 2,670 other UK print companies –  So don’t “waste” your time with the others.

This week I’d like you to “bag” me an introduction to… a waste management company, in particular, TJ Waste in Portsmouth.

So here’s a “tip” don’t “waste” your money, choose Afford A Print where we’ll save your clients a mint!

And amazingly only one of those puns was recycled. But I am sure you will agree it’s “wheely bin” good fun.

 

We help you with…

Stapled Booklets,
Letterheads, Folded Flyers,
Postcards, Graphic Design,
Greeting Cards, Banners,
Menus and much more.

Call us today: 0788 23 27 920
or email: support@affordaprint.co.uk

Call or email for a quote:
02382 358 168 ||
support@affordaprint.co.uk